![]() ![]() Your marketing program should consistently reinforce and extend your brand. How customers perceive your business makes a dramatic impact on sales. In marketing terms, what does your competition do that works well? What are their weaknesses? How can you create a marketing plan that highlights the advantages you offer to customers? (It's hard to stand out from a crowd if you don't know where the crowd stands.) Know your competitors by gathering information about their products, service, quality, pricing, and advertising campaigns. Your marketing plan must set you apart from your competition, and you can't stand out unless you know your competition. Who are your customers? Who will you target? Who makes the decisions? Determine how you can best reach potential customers. ![]()
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